Who's doing TAP?

Almost all municipal water in America is so good that nobody needs to import a single bottle from Italy or France or the Fiji islands.

Rethink What you Drink.

Marketing Paris Tap Water
France invented bottled water, but Evian and Perrier may have new competition. The Parisian Water Authority is promoting Paris tap water, under the name Eau de Paris. The campaign insists that tap water has all the minerals of expensive bottled water, and drinking from a glass at home is better for the environment.

Latest Gourmet Offering: Tap Water
To burnish their green image, chefs ditch bottles and spiff up faucet
The Wall Street Journal
At Incanto restaurant in San Francisco, every meal begins with a free gift from the restaurant's kitchen. It's a local ingredient that has been filtered, chilled, and, if desired, carbonated. It's tap water.

UH Professors tout tap water over bottled water
KITV News
Environmentalists said they hope the University of Hawaii will help send the message that bottled water is bad for the earth.

Bottled Water is so last millenium
Tap water gets trendy
Tucson Citizen
... hip to tap water - straight or filtered - amid a flurry of recent attention focused on the wasted resources, fuel and money inherent to bottled water. The U.S. Conference of Mayors adopted a resolution on the importance of municipal water at its June meeting, citing among other things, that:

Editorial | The Tap Water's Fine
Bottled baloney
Philadelphia Enquirer
In paranoid times, the sales pitch has been: Protect thyself; thou knowest not what's in thy water. Buy bottled water and be safe. Thus bottled water joined the flim-flam of house air-filtration systems (not much good for anyone except those with extreme pulmonary or immunocompromised conditions, and even then, the systems required far exceed what you see on TV) and car alarms (good mostly for serenading city-dwellers at all hours, usually for little reason).

In Praise of Tap
The New York Times
... this country has some of the best public water supplies in the world. Instead of consuming four billion gallons of water a year in individual-sized bottles, we need to start thinking about what all those bottles are doing to the planet’s health.

The Sierra Club Campaign for Tap
Unnecessary consumption of drinking water in plastic bottles is wasteful and damaging to the environment. Millions of plastic bottles are not recycled and end up in landfills, in parks and along roadways. Nine out of ten plastic water bottles end up as garbage or litter.